Catch up with the latest buzz and happenings in the wines and spirits world in India and international shores.
Cutty Sark to be Bottled in India
As part of a 50:50 joint venture between Scotland based Edrington Group and Kyndal Group in India to form Edrington Kyndal India, whisky brand Cutty Sark will now be bottled, marketed and distributed in India by the newly formed company. It will be available across retail outlets in the key markets of Goa, Delhi, Chandigarh, Rajasthan, Uttar Pradesh, West Bengal, Assam, Meghalaya, Tripura, Puducherry, Odisha, Telangana, Andhra Pradesh and Karnataka from October onwards. Edrington will continue to bottle Cutty Sark in Scotland for all other global markets.
Beam Suntory Introduces New Prices for Jim Beam in Gurgaon & Kolkata
American bourbon brand Jim Beam, under the umbrella of Beam Suntory, is now available in Gurgaon and Kolkata at new prices of Rs 1250 and Rs 1555 respectively. Apart from this pricing the brand has also opted for a new packaging and branding to be in sync with standard scotch and premium vodka category. Neeraj Kumar, Director-Marketing & Sales, Beam Suntory India said, “After Gurgaon and Kolkata, the initiative will be steadily rolled out across other states as well. Along with Teacher’s, India’s most loved Scotch whisky, we expect Jim Beam to become the second pillar of growth for us.” Jim Beam has recently recruited actor Mila Kunis as their Global Brand Ambassador for their multi-media brand campaign that will reach more than 100 markets worldwide. The brand is looking to tap young urban consumers who are upgrading to the international spirits category.
Napa Valley Wineries Suffer Losses due to Earthquake
Wine country of Napa Valley in US literally shook up as an earthquake with a magnitude of 6 points on Ricter Scale hit them on August 24, 2014. While stocks of bottled wines waiting to be dispatched were damaged, the current vintage did not suffer too much except for barrels toppling over. Damage to the wine library at Saintsbury hit the limelight as they lost 400 bottles which included vintages from 1981. Overall damage is expected to make a dent in the annual average revenue of $13 billion to the wineries in the region. However local wine bars and tasting rooms are taking it in their stride and many are already back in action. The earthquake however is said to have made situation difficult for wineries as they are already suffering from a drought.