Every night is a party with Bar Nights
You don’t need to wait for Fridays anymore to party. With Bar Nights becoming a phenomenon, any day in the week is a good night for a party. It started with Olive Bar & Kitchen and their famed Thursday Bar Nights where the Mediterranean restaurant would host Moroccan Bar Nights.
The restaurant opened in 2000 and since the very beginning they have had the Bar Nights being organized every Thursday. Stalwarts in Mumbai’ party circuit will clearly remember their Moroccan Bar Nights where the Mediterranean restaurant would convert itself offering a completely different fun experience. Being one of the earliest stand alone restaurants in the city, they felt it was necessary to add something to it. Since then Olive’s Bar Nights have also evolved in an effort to stay relevant to the changing aspirations of the city; they had Fashion Thursdays and Destination Thursdays. Their latest offering is the tgitPOP. Thank God Its Thursday Pop is a mix of fashion, art and culture with names like Nandita Mahtani, Gabriella Demetriades, Junelia Aguiar and Nishka Lulla being associated with it.
Aspiration is a key factor for a lot of these Bar Nights. The guest and patrons of these dos are celebrities and familiar faces from the fashion world, raising the aspiration quotient of these parties. The big names are always seen there and others want to be seen there. Take Ellipsis for example; the restaurant is known for its contemporary food and drinks in a sit down atmosphere, but on Saturdays it is the hippest party in town. To get into this ‘it’ crowd party your name needs to be on the guest list; it mostly consists of regular patrons and few well known celebrities. Kelvin Cheung, executive chef who can also be found grooving with his guests on Bar Nights, tells us that many of these nights have seen the restaurant packing as many as 300 guests! “It’s a different vibe altogether which transforms the entire space on these nights. We’ve also started including special DJs and music to add to this vibe,” he explains for the success of the Bar Nights. Pali Bhavan in Bandra has also established itself for its Bar Nights.
Both Olive and Ellipsis have been venues to exclusive Bar Nights by Butter Events known as Butter Bar Nights. Three partners Harpreet Baweja, Acquin Pais and Mona Juneja, curate and create a special guest list Bar Night at different venues. The concept is slightly different from regular restaurant driven Bar Night, these are more for high networth individuals getting to socialize and network with each other in a casual set up.
While the food and beverages menu remains more or less the same, there are offers to avail. Olive for instance offers discounts on ‘by the bottle’ purchases on spirits and wines. Also, they do not have any cover charge or a guest list, but they do have a very strict policy on dress code and no stags are allowed. Ellipsis does not offer cocktails for practical reasons, but there is no difference in their regular food and drinks menu and prices. The latest entrant in the Bar Night spree is blueFROG. They are dedicating Tuesdays for their Bar Nights and are offering deals on food and drinks which include quarters all night, beer buckets and cocktail pitchers at 40% discount plus wine at retail prices. We spoke to Mayank Bhatt, Head of Operations of blueFROG who told us that the idea for them was to look at placing blueFROG beyond a music venue where “people come and unwind post work on a weekday.” Their inaugural Bar Night was on March 18, 2013 and saw great response he told us. “The bottle sales for wines was phenomenal with an increase of 50% over our usual sales,” he said adding that they saw easily 12-15 bottles of being sold with an inclination towards Indian wines.
More and more restaurants are looking at Bar Nights to create not just a buzz around the place but also give regular patrons a beyond the regular experience. Why should you go for them? A new ambiance at your usual hangout, it is a good way to spend time at the hippest venues meeting new people.
Featured Image: blueFROG, Mumbai