Power of a brand is understood best when it becomes synonymous to the product itself, think Xerox, Maggi, etc. Cointreau has achieved that with Triple Sec, the two have now become synonymous. It is also a very versatile drink. Apart from being integral part of many a cocktail, it can be had on its own as well. If you travel to any part of this world no bar is complete without a bottle Cointreau; it is a bartender’s first choice. Such is the reach and presence of this historic drink.
This infographic is just a quick reminder that even though Cointreau has been around for more than a 100 years, it is still very edgy and contemporary.